TREND STRATEGY & CAPSULE COLLECTION DEVELOPMENT BOGLIOLI
I work alongside the leadership team on the development of design concepts for brand collaborations. Together, we’ve created several capsule collections, including the recent Boglioli x Mango project, which was built around the theme of Italian craftsmanship and celebrated Italy’s rich tailoring heritage through storytelling.
To strengthen brand identity and expand our creative reach, we develop collaborations with other brands. Let me share a few examples that highlight my contributions to these projects.
Capsule Collection 2024: Boglioli An Italian Story
VISUAL IDENTITY
Drawing from my passion for vintage cinema, I curated a moodboard for the image department to help define the brand’s visual direction. Iconic figures such as Marcello Mastroianni and Gianni Agnelli served as key references, capturing the elegance and spirit of Italian tailoring.
@moodbard
FORMAL
INFORMAL COLLECTION
FORMAL COLLECTION
Results & Market Response
The collection generated a strong response in South America and Asia, where its bright colors and floral prints were particularly well-received. This led to increased sales and positive feedback from customers, showing that the fun, cool aesthetic was a perfect fit for these markets.
Conclusion
This project helped me refine my approach to working with suppliers and managing the production process. I learned how to adapt designs for specific markets while maintaining the brand’s identity, and how to integrate cultural preferences into the collection’s overall direction.
Projects
Projects
A collection of real-world projects showcasing design challenges, solutions, and outcomes.
